rip slyme - cd sleeve, promotional material and merchandise
client: warner music japan

in 1993 hiroshi ito founded groovisions. the studio was originally based in kyoto but has since relocated
to tokyo where it is active in a variety of media including art, publishing, merchandise, interiors,
fashion and web, focusing primarily on graphic and video production.

metro min - books
client: starts publishing corporation

designboom spoke briefly to hiroshi about their work:

what did you do before you founded groovisions - did you study design or are you self taught?
I studied design in school but I don't think that experience has helped me with my work at all.
early on we were making video images rather than design, we started doing design regularly
when we moved to tokyo in 1997. now our work could be described broadly as 'graphic design'
but we are still making animations 'moving graphic design' as well.


ensuring the future of food - motion graphics
client: ministry of agriculture, forestry and fisheries

how many people work at groovisions and how do you divide your workload?
there are eleven people in total, which I think is just the right amount.
usually projects get divided between four art directors and then they make their own team to
work with. in the other instances, everybody works together on one project at the beginning
and we limit members as it progresses.


the 40th anniversary of songwriting works takashi matsumoto presents new kazemachi zukan - cd sleeve
client: sony music direct (japan)

what are the differences between having the studio in kyoto and tokyo?
kyoto is a special city in a lot of senses but it might not be a suitable city to base a design business.
nothing has really changed regarding what we do because we were working on tokyo-based
projects when we were in kyoto too.


remioromen 'wonderful and beautiful' - cd jacket
client: victor entertainment inc.

what would you say is the strongest influence on your approach?
I think that there always is a hint of ordinary or mediocre things.

what projects will you be working on in 2010?
we are planning to publish a book of our work.



kokokuhihyo - magazine covers
client: madra publishing co. ltd.


title: fpm / fpm - cd sleeve
client: avex entertainment


p-08a - handyphone interface
client: panasonic mobile comunications



tokyo-london - exhibision poster
client: barbican gallery (london)


100%chocolatecafe - logotype, shop item
client: meiji seika kaisha




groovisions portrait - the studio represents itself with a rabbit

groovisions
the studio's major projects include producing cd packages and music videos for groups such
as rip slyme, suneohair and fpm (fantastic plastic machine); visual identity and signage for
shops such as the 100%chocolatecafe.; art direction and editorial design for magazines such
as metro min. directing window displays for maison hermès, art direction for the 'do more with
less - 40 years of the north face' exhibition; the production of motion graphics for expo 2005
aichi japan; and production of motion graphics of education video for ministry of agriculture,
forestry and fisheries in 2008. groovisions also manages the virtual character known as chappie,
who has had stints acting in commercials and releasing pop songs. the group has also had
its work included in the superflat and coloriage exhibitions curated by takashi murakami and
held solo exhibitions such as groovisions hkg in hong kong.

http://www.groovisions.com