chiquita bananas are well known for their iconic blue sticker featuring a fruit-carrying woman.
placed on every single banana since 1963 occasionally the sticker is integrated into ad campiagns
such as the latest one created by DJ neff, which transforms each banana into a
different character.

25 stickers make up the campaign and these characters are also part of an online video game
where they dance battle it out against one another.




'the cornerstone of the campaign relied on the little blue stickers, the biggest icon for the brand,
and the biggest way to get the word out. it was obvious the character stickers were going to be
a must do, but we pushed to create more, something fun for people to do, a hub for chiquita fans
to go to. further thinking led us to giving bananas personalities and how all bananas start out good
but eventually go bad (and for consumers not to let that happen)...



'dont let another good banana go bad' was the through line of our campaign and it was incorporated
into all of our work. the idea grew into a fully immersive microsite that contained viral videos,
a sticker generator, and a completely unique 3d flash game called banana boogie battle.
this experience gave the users opportunities to create their own banana sticker personality and
breakdance battle against bananas that have turned to the dark side.'

read DJ neff's interview with design:related, to find out more about the project.

via brand new

design-aerobics 2010: food course
later this year designboom will offer an online design education course on the theme of 'food'.
find out how to take part here.