IdN magazine v17n1 the identity issue

the latest issue of IdN magazine is devoted to contemporary branding. ‘v17n1 – the identity issue’ features recent work by studios and individual designers from all over the world including the likes of pentagram, wolff olins, proud creative, joshua distler  and more.

sections include:

show me some ID, please  human beings are born with a unique identity – carried in our dna or via our fingerprints. and when that officer of the law asks you to show him some id, you simply flash your id card, passport or driving licence. things are not that simple for companies and institutions, with the bigger firms needing a complete ‘identity system’. designers discuss the challenges involved, the pleasures and pitfalls of trying to manufacture a winning personality for a product or brand. .

type casting featuring two young type designers – sveinn davísson from iceland and brazilian yomar augusto, who now works in the netherlands.

catalan capital is still cool picasso, dali, miro and, above all, gaudi may have put barcelona on the global artistic map, but today’s generation of young artists and designers are equally inspired by the city’s heritage as well as its sunny mediterranean disposition and laid-back lifestyle, especially at night.

a trip back in time to celebrate its 15 years in the creative business, design studio 2×4, inc. decided to search through its archives for the 1,000 images and concepts that represent the highlights of that decade and a half and present them in an exhibition called ‘it is what it is at the eye of gyre gallery’.

bringing a human touch to a techno-obsessed industry german director andre maat and stockholm-based studio rbg6 share a reluctance to fully embrace today’s technology and have purposely taken a step backwards, bringing a ‘retro’ approach to many of their motion works.  

the magazine also introduces IdN’s first DVD under the theme of hand-draw. to kick off this unique collection, 16 top motion artists whose works carry a very strong sense of hand-drawn styles. beside showcase their works they also share their visual towards hand-draw and all the challenge and satisfaction they gain and overcome during the making.

you can find out more about this edition of IdN and previous issues here.