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nike mercurial vapor superfly II
nike debuted their new mercurial vapor superfly II lightweight football boot in london last week with
footballer cristiano ronaldo. the new boot features nike sense, a specially designed adaptive traction
system that adjusts the stud’s height depending on the conditions of the terrain. this boot is the first to
use this new technology providing players with more traction in both wet and dry conditions, hopefully
giving them better acceleration. the technology reacts to the pressure applied by the player’s foot and
adjusts the stud by up to 3mm to dig into the ground when needed.
the designers of the mercurial vapor superfly II developed the idea for a boot focused on traction after
measuring the amount of slips in the 2006 world championship finals. they found that there were 845
slipping events over 63 games. with this insight and collaborating with athletes including cristiano
ronaldo, zlatan ibrahimovic and alexandre pato, the nike designers developed the nike sense adaptive
stud design.
the boot also features nike flywire technology on the upper to provide full support with less weight and
a carbon composite chassis. along with the physical boots, owner’s of the mercurial vapor superfly II will
also have access to the online service nike football+, which features training insights of the world’s top
players, teams and coaches available online and as an iphone application.
nike.com
cristiano ronaldo
portrait © designboom
image © designboom
cristiano ronaldo
image © designboom
image © designboom
image © designboom
image © designboom
image © designboom
cristiano ronaldo
image © designboom
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design-aerobics 2010: sports course
interested in sports design?
designboom will hold a two month online design education course on this topic,
which will start on march 8th, 2010. more info can be found here.
Blabbity, blabbity, new sneaker with no less than 3 logos on each foot. They should pay anybody (other than cristiano
ronaldo, zlatan ibrahimovic and alexandre pato) for even considering to wear such scientific mumbo-hype.
At least if footballers go in for a tackle with their studs showing they can claim it was because they were embarrassed of the design of the tops of their boots...
traction technology, it is worth to look at how this technology is dressed - they come in a very flash purple.
Nike offers with each pair of boots a unique user code that can be used to unlock trade secrets from inside the game and the next installment of Nike Football+, access to the training insights of the world’s top players, ...on NikeFootball.com.
Nike Football+ is also available as an app for the iPhone and iPod Touch on iTunes®.
Compared to other ways of product placement I think this is really engaging.
Is it open for visits or do they have open day events?
I'm a teacher in design and would love to bring my students.
nike prosthetic running sole
developed in collaboration with amputee triathlete sarah reinersten and össur orthopedic innovators, the 'nike sole' is one of the first commercial removable outsoles, designed for use with össur's 'flex-run' prosth...
carbon pro cycling shoe
in addition to a specially developed design, the shoe utilizes fabric infused with xylitol-- the same sugar alcohol that causes a minty cooling effect in certain gums-- to keep competitive cyclers comfortable and dry.
PUMA 2012 african football kits
ten artists celebrate africa's unique visual identity and culture through development of new football kits for ten selected african countries.
nike mag 2011
15,000 pairs of official 'nike mag' sneakers are being auctioned on e-bay with the proceeds going to charity.
nike + tamu art university sneaker design
a foldable sneaker and a shoe meant to provide protection of the foot without sacrificing the benefits of playing sports barefoot are two projects ideas developed in a recent collaborative workshop between nike and ...
marc newson: nike zvezdochka
australian designer marc newson designed the zvezdochka series of shoes for nike to celebrate the opening of his exhibition ‘transport’.
arhimetrics: rosa shop
lazerian paper light shades
lazerian launch a new range of paper light shades named after the stars that define the vertices,
which make up the nort...
starry night interactive anima
translating the artist's paint daubs into particles governed by fluid dynamics, petros vrellis has created an interactive anima...
inga sempé: stockholm f
within the airy structure, the french designer has created the feeling of a large, open space apartment, furnished in a way tha...
RENAULT 4 ever behind-the-scenes
'horsey' by eungi kim
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