'P'9522 BLACK'

porsche design, a subsidary of the germany luxury car company has designed P'9522 BLACK,
a mobile phone catering specifically to the porsche-driving audience. this limited edition model
features a fingerprint sensor to authenticate users and is made from a combination of matte black
anodized aluminum and a black mineral glass. the matte black finish is a characteristic trait of the
porsche brand and is used in many of its products such as the exterior porsche racing cars.




at a retail value of 2,280 SGD or 1,636 USD, it finds itself three times the price of
a blackberry or iphone in singapore. however, there is expected to be a high demand
within the asian market, as consumers value the status symbol that comes with the
porsche brand.

with the recent global launch held in singapore, P'9522 BLACK is available to the
asian market through porsche car dealerships. purchasing priority is given to porsche
car owners.






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