sony x barberosgerby

sony x barberosgerby


rendering of the exhibition space

japanese electronics company, sony and UK design studio barber osgerby
(edward barber and jay osgerby) are collaborating on an exhibition for milan design week 2010.

on this occasion, it will be the first time a showcase of sony design will be revealed during the event.
the seed of the exhibition is monolithic design, a new concept that sony has recently introduced
across its TV and home entertainment range. it is based on human-focused design values and delivers
this idea of removing excessive elements and instead, realizing simplicity. by eliminating such components
as external buttons and speakers from a product's exterior surface, the 'minimal' appearance satisfies
the beauty of design, for example as both a TV and as an interior object.

for the exhibition space, barber osgerby have produced a range of archetypes which explore ways
of integrating produce within contemporary lifestyles, based on this idea of monolithic design.
'they (the archetypes) will be displayed in a specially constructed anechoic chamber,
a space with very low ambient noise which has been constructed from sound absorbing cones.
it will house five different areas and each can be described as an experimental expression where
sony technology integrates with home architecture.
' - kaz ichikawa, project leader, sony creative center


one of the archetypes


barber osgerby and sony designers disucssing the installation for milan design week 2010


graphics
all images courtesy of sony

the installation will be on show at officine stendhal in the zona tortona area, milan.
andrea db
03.30.10  
0

tokujin yoshioka for kartell: the invisibles

design | 06.01.10

'I am drawn by things that do not have forms, but leave an emotional effect on people. at a glance, such material is invisible and its existence is erased. through the interaction with light, however, the form sudd...

2

claesson koivisto rune: portico

design | 05.26.10

'portico' furniture designs draw from the architectural structure of ancient roman aqueduct arches, paying tribute to their rhythmic repetition and geometry.

4

sebastian errazuriz: sinapsi for HORM

design | 05.25.10

initially conceived through the study of cells and brain synapsis, 'sinapsi' offers a form that can be repeated and flexibly re-rearranged for different user needs.

7

barber osgerby wins design of the year 2012

design | 04.26.12

the triangular form signifies the third time london will host the games, while the 8,000 perforations on the torch's exterior represents each bearer who will run with it in the olympic torch relay.

9

universal design studio: wildlife photographe

design | 02.04.12

the installation begins with a series of large staggered panels, producing full height entrances which open up into smaller rooms, creating a more intimate view of the photographs that are on display.

0

barber osgerby at haunch of venison

design | 10.02.11

eight new pieces on show investigate the structures and engineered forms of moving craft.

1

the camerette collection by florens

READER'S SUBMISSION a collection of wardrobes that represent the opportunities the future brings, and objects of desire that are key aspects of mainta...

ccdstudio: new center for childhood

READER'S SUBMISSION

this project is the result of two municipal programs coming together to create a new structure and urban identity for the commu...

gTar digital guitar

technology

the digital guitar is designed as a solution for beginners to the instrument, constructed with the weight and feel of an entry-...

tom sachs: space program - mar

art

designboom has visited the american artist's most recent space odyssey installation exploring NASA's mars missions at the armor...

design time breil award ceremony

DESIGNBOOM COMPETITIONS the designs explore a variety of topics from comic memorabilia to pop culture. s

curved visions digital art competit

DESIGNBOOM COMPETITIONS designboom in collaboration with INFINITI is excited to announce the CURVED VISI

GRAPHIC DESIGN - may 17 - july 17

DESIGN - AEROBICS make graphic design work for you. with this course you’ll enhance your understanding of the basics and learn more about emerging developments within the field.

SHOPPING - may 17 - july 17

DESIGN - AEROBICS we'll look at the seamless way in which design and consumer culture cross paths, with a focus on; shop design, packaging, carts, carriers, online shopping and markets.
designboom news
348,815 subscribers

keep up to date with recent articles and upcoming events.
to receive both newsletters please check 2 boxes.

DAILY - see sample BIWEEKLY -see sample
© copyrights 2000 - 2012 designboom, all rights reserved. all material published remains the exclusive copyright of designboom.
no contents, including text, photographs, videos, etc. may be reproduced in whole or in part without the written consent of designboom. in addition,
no material or contents may be reproduced on the world wide web by techniques of mirroring, framing, posting, etc. without the written consent of designboom.