sony x barberosgerby

rendering of the exhibition space
japanese electronics company, sony and UK design studio barber osgerby
(edward barber and jay osgerby) are collaborating on an exhibition for milan design week 2010.
on this occasion, it will be the first time a showcase of sony design will be revealed during the event.
the seed of the exhibition is monolithic design, a new concept that sony has recently introduced
across its TV and home entertainment range. it is based on human-focused design values and delivers
this idea of removing excessive elements and instead, realizing simplicity. by eliminating such components
as external buttons and speakers from a product's exterior surface, the 'minimal' appearance satisfies
the beauty of design, for example as both a TV and as an interior object.
for the exhibition space, barber osgerby have produced a range of archetypes which explore ways
of integrating produce within contemporary lifestyles, based on this idea of monolithic design.
'they (the archetypes) will be displayed in a specially constructed anechoic chamber,
a space with very low ambient noise which has been constructed from sound absorbing cones.
it will house five different areas and each can be described as an experimental expression where
sony technology integrates with home architecture.' - kaz ichikawa, project leader, sony creative center

one of the archetypes

barber osgerby and sony designers disucssing the installation for milan design week 2010

graphics
all images courtesy of sony
the installation will be on show at officine stendhal in the zona tortona area, milan.
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