'111 navy chair' by emeco

the coca-cola company and furniture manufacturer emeco have combined their iconic
products - the coca-cola contour bottle package and the famous navy® chair, to create
a new chair made from at least 111 recycled plastic bottles. the aptly named '111 navy chair',
debuts this week at the 2010 milan design week.

modeled after the original aluminium emeco navy chair (#1006) designed in 1944
for the U.S. navy, each 111 navy chair contains a mix of 60 percent rPET plastic (recycled
polyethylene terephthalate plastic) and a special combination of other materials including
pigment and glass fiber for strength. it is estimated that more than three million PET plastic
bottles will be repurposed annually for the production of 111 navy chairs.

the rPET content in each chair is sourced from the world’s largest plastic bottle-tobottle
recycling plant that began operation in 2009 in spartanburg, south carolina in the
united states through a partnership between the coca-cola company and united
resource recovery corp.

the chairs will be available for sale in june 2010 in select retail locations worldwide.
111 navy chairs are available in six colors: coca-cola red, snow, flint, grass, persimmon
and charcoal.



the coca- cola logo imprinted on the chair


the recycled logo imprinted on the chair


printed under the seat base