konstantin grcic: 'crash' for established and sons
company established & sons new collection.

'crash'
presented at milan design week 2010, 'crash' is unlike typical upholstered furniture which is built
on a wooden frame with foam padding. it consists of a tubular frame and a two-inch loose foam
moulded cover to fit over the metal frame. it reinterprets the construction of an upholstered armchair
by separating the supportive frame from the soft upholstered upper portion - the metal structure is made
by a frame maker, while the foam is produced elsewhere. dividing the chair into these two constructive
elements, rationalizes production and simplifies transportation and storage - the metal frames can be
stacked while the foam can be stored elsewhere and recycled at the end of its life cycle.

image © designboom
the generous dimensions and spaciousness of the chair is to give individuals a place to 'crash out'
and relax. typically grcic doesn't design upholstered pieces as he prefers sitting on hard surfaces.
however, this is what he has said about working on this project:
'I was interested in challenging myself. doing something when I wasn't sure where it would lead to.
starting a collaboration with any new client can be quite difficult. I am very considered about finding
the right territory for it - one that I have not been working on before. I don't want the work I do for
different clients to be conflicting. it is very important to find a clear separation between one client
and another. with each company the goal is to gradually build u a body of work. the starting point
can be quite crucial.(...) each new client offers the opportunity for breaking out of one's own mould.
in that way, doing an upholstery project with established & sons sounded like an exciting promise.
it is something I hadn't touched for a long time and clearly I saw a nice potential in such a project.'
- konstantin grcic

image © designboom

image © designboom

image © designboom

konstantin grcic assembling 'crash'

placing the moulded foam cover over the metal frame

'crash'

installation view
Time spent re-inventing the chair seems such a waste.
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