patricia urquiola: klara for moroso

italian furniture manufacturing company moroso presents their new collection at milan’s fairgrounds during design week 2010. the collective theme behind the pieces is to take a multifarious journey towards discovering the nodal points in a new conceptual map of industrial design. one of the pieces is the ‘klara’ chair by patricia urquiola, which explores the notion of territory.

installation of ‘klara’ chairs at the moroso booth at the fairgrounds in milan image © designboom

‘klara’ is a wooden chair, whose design works on a simple, linear aesthetic that uses wood to emphasize lightness and elegance. the structure is functional and decorative and calls to mind the first serial productions of the early 20th century furniture using woven cane, a hand-crafted technique practiced in friuli, italy a century ago. for the production of ‘klara’, moroso decided to work with the manzano chair manufacturing district, which has represented a quality of production and industrial processing of wooden chairs for over a century.

‘klara’ image © designboom

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