patricia urquiola: klara for moroso

patricia urquiola: klara for moroso

italian furniture manufacturing company moroso presents their new collection at milan's fairgrounds
during design week 2010. the collective theme behind the pieces is to take a multifarious journey
towards discovering the nodal points in a new conceptual map of industrial design.
one of the pieces is the 'klara' chair by patricia urquiola, which explores the notion of territory.


installation of 'klara' chairs at the moroso booth at the fairgrounds in milan
image © designboom


'klara' is a wooden chair, whose design works on a simple, linear aesthetic that uses wood
to emphasize lightness and elegance. the structure is functional and decorative and calls to mind
the first serial productions of the early 20th century furniture using woven cane, a hand-crafted
technique practiced in friuli, italy a century ago. for the production of 'klara', moroso decided to work
with the manzano chair manufacturing district, which has represented a quality of production
and industrial processing of wooden chairs for over a century.


'klara'
image © designboom



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andrea db
04.17.10  
13
— our grand madame should better concentrate more on relevant and new approaches. Senseless eclecticism, reminds me too much of short designed bulky waste combinations. This attempt could work on fashion but furniture design lasts definitely longer. Sustainability is a term that we have to consider even for aesthetic issues.
Hannes Grebin   04.17.10
Oh!, com'on Hannes, stop spamming us with your "desperate" form to follow your blog. If you don't agree with Designboom nor other design blog as Mendini said...what are you doing here at the first place. Quit %&$! around and go and do your lines and squares as you learned in Weimar.
leave us alone   04.18.10
Hannes has a point that could be applied to a number of designer/manufacturer pieces at Milan this year. Let's hope for more experimentation in the satelite sections....
peace   04.18.10
hannes your own designs are short designed whack combinations so i don't feel you have any right to complain.

your mirror table project… ridiculous!

this is a very nice chair and the different variations are spicing things up. although the armrest has a pretty hard edge, kinda like the macbook pro. not very easy on our soft, lotioned skin we all have these days.
damian   04.18.10
@"leave us alone" — the point is, that designboom actually has no opinion to agree — I mean, it's a blog, OK?!
What I have recently suggested is, that they would do a better job in really curating (and I mean curating!) designs on their blog. Maybe in a while there may grow somekind of relevant and reliable online-design-institution.
What I would totally apreciate is more discourse.
All the comments are not constructive and are mostly written from the consumers view. But hey! there is no design critic out there at all, isn't it. I mean even in theatre business they have their critics. But if you have a carefully try on the design blogosphere or the magazines — nada, niente — can anybody tell me why??
Well, that's absolutely the point!

@ Damian, could you pls write me an email or enter your url here so that I can send it to you the thesis of those projects since my website is currently under construction and some texts are missing. What about your own website?
BTW I have to admit, both projects (Cozy & Mirror) are not designed the fancy way — the are disputatious, that's for sure,
Instead the designs were carefully considered to match exactly the concept behind it and this is completely another approach.
Frankly I'm not so much interested in design per se anymore, I understand it rather as a language to express certain crucial things that cannot be told or emblematized by other media. Even my future projects are definitely not the design off the rack but rather something I would call "fundamental research in design". I'll better try for the vanguard way.

Concerning Patricias pieces: well, they are well done, no discussion. But where is the new?? I've got her to know as a very refreshing independent woman, who gave me a great amount of inspiration with here absolutely outstanding stuff. But as Marcel Wanders, Philippe Starck or all other older settled design heavyweights their works tend to loose kinda touch since they would never do their work on their own anymore with this certain concentration and talent which you could rather see in there younger work. I mean today they are rather entrepreneurs than designers and with a keen eye on this issue we could see! Kinda they lost their Soul. And that's very sad.

Damian, what do you actually think of Wander's new PET-bottle-chair?? or Starck's "Magic Hole" — did you get me?? Pleeeease, come on!!

I think you would rather like my newest project I'm working on. Will give you a call!

@peace: well what is your favourite Milan's object?? Mine is this: http://fwd4.me/8kq Katrin Greiling (she is living in Dubai) did a wonderful job in translating the whole Bidoun issue into a very appealing design - this is fantastic, since there is even a convincing concept.
"Design & concept" that's the only strategy to achieve refreshing and relevant designs. For all others there is IKEA.
Hannes Grebin   04.18.10
Hannes, you sound like a bitter design snob. don't get me wrong I think some of your work is kind of cool, visually arresting but most of it fairly pointless and about six years behind the game in terms of its aesthetic and ideas. Some angular furniture of the 70s style is not what people want... Pat is at least realistic enough to design pieces that people want to buy and use. She is working in the real world, an actual designer not a juvenile bigot who relies on tacky self promotion through unwarranted criticism of others. Have a nice day and may peace be with you.
MJStoleMyGlove!   04.18.10
@ MJStoleMyGlove!
It's not about me, it's about these pieces, which are not that groundbreaking, isn't it and this boring system and you are def a part of it!
I mean why is there no avant-garde at all?? Because you and even most designers tend to be "realistic enough to design pieces that people want to buy and use."
Look behind the things and try to be a bit more investigative! This is kind of being reactive or active!

Hey man, even being a juvenile bigot (btw this sounds very cool!), this here is absofuckinglutely coloured playground!

Bye, bye for now! Will immediately stop all designboom posts! And you are totally right: should better go back to my laboratory, continuing with this reinvention of design — HARRR!
Hey, pls don't be so dramatic with the truth, ok — just got bored over the weekend!

Folks, I'm out!
Hannes   04.18.10
Back again :D

Had a call with mammmamia:

We both discovered that there is a big problem in being a designer and a critic at the same time. So I def choose the first and go back on working. (Well, Yesterday, I was totally excited by this idea, hmm)

Don't get me wrong, this wasn't on Patricia personally. She is doing a good job. What I think of is a rather global pattern.

My 1st comment was not a wise and constructive opening that's for sure and maybe I'm a bit frustrated but isn't this a 'juvenile' right?

I just wanted to start some interesting discussion with interesting people about those things that are very important to me but this was definitely off target.

So I'm honestly sorry if I've hurt anyones ethics or feelings.

No critics anymore :(
Hannes   04.18.10
Hannes, I think i understand where you are coming from in your comments just that they became a bit blurred. This thread is a perfect example of the online - schizophrenic personas that anonymous commenting generates. Yet these words have a genuine affect on the self. Perhaps a good basis for one of your critical investigations?!

Design publications have to show stuff like this - there is audience for it... just the same way as a car magazine has to feature the latest Ford even if we only want to look at Bugattis? You know?

There is room in the world for myriad approaches to design, it's not heart surgery for goodness sake! Patricia Urquiola is not for everyone in the same way Coldplay isn't but neither is doing any real harm. Those who want to push things forward eventually do, if what they have to say is stimulating enough.

Wrap a hot towel round your head, Make some soup, then get a nap. You've a got a big day tomorrow.
Ferris   04.19.10
Ferris, thanks a lot you for your warm words! Put me on track again!
Good night for now!
Hannes   04.19.10
Hmm, is she now inspired by Ineke Hans furniture design? To me this concept resembles children furniture that relates to their dimensions: as in a large torso and head compared to smaller limbs. I hope this is not her attempt to infuse design with emotion. Cuteness? I am sure some will fall for it.
Airborn   04.19.10
M... cute stuff, I agree with Hannes, it's not ground breaking and not what made her as a designer, AKA being inventive in such a competitive world as furniture design.
I do think that some of the posters in this blog need to take a bit of the old chill pill though, jeesus
Klaus   04.19.10
I agree whit Hannes... Senseless eclecticism is exactly what it looks to me. The back rest is out of proportion !!
Diego Graf   04.19.10

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