goodmorning technology: archetype for luceplan

'archetype' with ceiling connection
image © designboom

…but where is the bulb?
'archetype' can be considered as a symbolic passage to LED lighting.
its classic silhouette, which is body and lamp source at the same time, screws into
the lamp holder like a traditional incandescent bulb, even though it features a modern
diode technology.'archetype' draws from the traditional scandinavian design, adopted by
danish company goodmorning technology for luceplan.

its exterior structure is in painted aluminium and the internal diffuser is in transparent
polycarbonate. integrated between these two elements is a warm white LED and an E27
screw attachment for connection to any standard-size traditional bulb holder.


'archetype'
image © designboom

this reflector-only version is combined with a rose, cable and bulb holder for ceiling
connection. the floor-standing version has an aluminium structure for vertical height
adjustment.


image © designboom

the energy saving LEDs are characterized by long life, high output and no maintenance
cost, a reflection luceplan's commitment to environmental sustainability.

'archetype' was on presentation at luceplan as part of milan design week 2010.

'archetype' with floor stand

 
luceplan storefront
image © designboom