korean pavilion at shanghai world expo 2010

korean pavilion at shanghai world expo 2010


korean pavilion at shanghai expo 2010
image © designboom


now in its 3rd day since the official opening shanghai expo 2010 is in full swing,
receiving crowds over 400 000 per day - increasing daily. designboom's editor feifei song
is currently in shanghai covering the event and visited the korean pavilion. stay tuned
for more reports from shanghai.


image © designboom

the korean pavilion was designed by architectural firm mass studies.
using ‘convergence’ as the main theme, the korean pavilion is an amalgamation of ‘sign’
(symbol) and ‘space’: signs become spaces, and simultaneously, spaces become signs.


image © designboom

image © designboom


image © designboom

sign as space
han-geul, the korean alphabet, is the prime element of ‘signs’ within the pavilion.
the overall volume, lifted 7.2m above ground level, is created by converging these
han-geul letters, allowing signs to create the exhibition space, and so that the visitors
can experience their geometry through horizontal, vertical and diagonal movements.
the primary geometries that compose the han-geul letters are universal to other cultures,
thus acting as a sort of ‘open’ set of signs that is engaging to everyone.


image © designboom


image © designboom


image © designboom


image © designboom


image © designboom




image © designboom


image © designboom


image © designboom


most of the non-peripheral surfaces are composed of art pixels, which are 45cm x 45cm
aluminum panels created by a korean artist, ik-joong kang, who is renowned for creating
massive art walls out of small hand-painted tiles, either self-produced or by gathering
from around the world (thus being another type of convergence).


image © designboom


about 40,000 of the panels texture the façade, contributing to a bright palette of colors
image © designboom


image © designboom


image © designboom


image © designboom


image © designboom


image © designboom


a performance inside the pavilion
image © designboom


image © designboom



a view of the japan pavilion
image © designboom




image © designboom


image © designboom


image © designboom

the exterior surfaces of the korean pavilion are clad in 2 types of pixels: han-geul pixels
and art pixels. han-geul pixels are white panels with a relief of letters in four different sizes
whose combination forms the majority of the exterior, mainly the peripheral surfaces.


image © designboom


image © designboom


detail of the facade
image © designboom



image © designboom




image © designboom


image © designboom


image © designboom


full view of the pavilion
image © designboom



the interior of the stairwells
image © designboom



the pavilion at night
image © designboom



sequential lighting is installed behind the hangeul pixels to highlight the individual letters on the exterior façade at night,
further animating the pavilion as a sign (like a text message) on a larger scale.
image © designboom



image © designboom


image © designboom

ridhika db
05.03.10  
15
I'm looking forward to the Polish pavillion. When could I expect its photos? :-)
marcin   05.03.10
Wonderful stuff. Mass Studies do some terrific work. Clever how it's based on hangul, the modular Korean alphabet.
37 degrees   05.03.10
wow amazing!!!!!!!!!!!!!!!!!!!!!!
anuszka   05.03.10
The mass (and colors) a bit reminded me of Steven Holl's Simmons Hall.
Ali Manço   05.03.10
One of my favourite pavilion
Cristobal   05.04.10
It looks more like information and less like material. I like that for what it says to me. Semantics become a new medium for environment and allow perceptions that question interpretation of worldview. Like freeze framiing the noosphere. Interesting.
Mark   05.04.10
Mass Studies again!! fabulous and brilliant
Andy   05.04.10
great!
satir   05.04.10
So Brilliant Pavillion.
better than French one i guess
Martyn   05.04.10
Can someone tell me what is great about this? looks like a mess...
cimi   05.04.10
Cimi look at this http://www.massstudies.com/projects/expo_dia.html
Cristobal   05.05.10
mess
zoom   05.05.10
Why does this remind me of Steven Holl's MIT dorm building?
Nathan   05.06.10
Very interesting concept and well executed. Wealth of photos. Thanks for providing d;-)
Jetwax   05.06.10
hope for a good & innovative pavillion design in india.
Surojeet Banerjee   05.07.10

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