rocker lange architects: fashion museum omotesando

fashion museum omotesando by rocker lange architects
all images courtesy rocker lange architects
international firm rocker lange architects proposal for a fashion museum in tokyo's
renowned omotesando district is not like conventional tower configurations.
the design utilizes the concept of an expandable and differentiable ribbon as a continuous
organizational strategy. the ribbon that resembles a trefoil knot ensures that the narrative
of the fashion history is told in an uninterrupted way. consisting of a ramp it provides
easy access for handicapped people by maintaining a slope of 6%. the entire height
of the tower provides a user interface for a continuous experience in revealing the history
of the fashion industry chronologically from the 1900’s to the 2000’s.

since the circulatory principal is the main concept behind the design, it is used
to organize and articulate the facade system. the outer membrane is a direct interpretation
and transformation of the interior movement inside the tower space. the design seeks
to achieve a unique formal character and spatial configuration by implementing
cross scalar variation. by maintaining a uniform and holistic building the proposal
ensures a strong iconic identity for the building and the entire urban area of omotesando.

side and front view
the facade material is made of white enamelled metal panels with bronzed
tinted glass, elements that provide sufficient protection to the exhibited fashion artefacts.
the facade with its porous nature offers constant and continuous 360 degree views
over the city of tokyo. in order to provide maximum interaction with the ramping
system the structure opens up an extended urban space underneath the building.
the enclosed space of the museum is lifted up by 4.00 m to provide alternative
relations with the urban surrounding.

entrance into the museum

view at night

structure of the tower - continuous ramps connect each floor

section view
the building tells nothing about fashion, and the renders don't help a bit.
What tells about fashion then?
Form follows function, no?
Don't quick judge them, I mean.
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