prop: tokyo mode

tokyo mode
aerial perspective
'tokyo mode' is a proposed architectural entry by prop studio for a fashion museum
in toyko's omotesando district. the design was submitted as part of an international
architecture competition hosted by arquitectum. according to prop, fashion in its purest
form has always been about more than simply dressing the body. it gives shape and expression
to the human form. it allows humans to protect their inner self to the outside world and
characterizes the essence of a given moment in time. similarly, prop's design approach
to 'tokyo mode' looks at architecture as a progressive vision of the future while still
referencing the common traditions of the past. the structure aspires to provide an introspective
for visitors to contemplate how fashion has shaped humanity in the 21 century. the building
is divided into rotary levels that sit over top of each in an undulating fashion. each floor
houses a thematic fashion collections from past eras ranging from the 1920s to our
contemporary period. complimented with a skybar, the open terrace overlooks a fashion
runway on the level below it.

detail of terrace

street view

street view


building section

concept diagram

left to right: ground floor, exhibition levels, runway levels

site plan
rocker lange architects: fashion museum omote
the design consists of continuous ramps which connect each floor to one another, wrapped white enameled metal panels with bronzed tinted glass.
cre8: le mannequin
the crimson spine – zipping the fabric of the building together allows visitors to meander between spaces whilst high speed 3D dynamic lifts whisk you up to the rooftop japanese garden and sky bar.
abre etteh: kuro maku
the draping facade aims to produce a visceral reaction from its observers. the scale of the tower is distorted by the creases, folds and crimps of the rubber exterior, which is more akin to the soft architecture of...
yun seong kim: iPUP
monocomplex: scene #01 lamp
BREIL new times
nils kajander: BREIL paparazzo
SELFPROMO - january 17 - march 17
POP UP - january 17 - march 17
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