cheungvogl: 100 percent content

'100% content' by cheungvogl
all images courtesy of cheungvogl
'100% content' by hong kong-based office cheungvogl (judy cheung and christoph vogl)
is an urban proposal for long island's suburban communities, namely hempstead, new york.
'...the suburb has turned worldwide into the synonym for faceless communities, lacking
the merits of urban civilization by not-outsourcing social, cultural, economical and commercial
aspects from the city centre into the new, development driven, but socially undeveloped
new town and community centres. the idea of affordable living in a natural environment,
benefiting from the closeness to the city's rich offer in commerce, culture and economy
has mostly turned into anonymous living far-off urban achievement.' - cheungvogl




the project zeros in on hempstead as a town that, due to its proximity to the cultural hub
that is new york, has never had the opportunity to grow as an independent community.
this same dilemma has stopped many suburban towns from growing from the inside out
and establishing a strong cultural identity, something that is pivotal for the residents' contentment.
with this observation, the proposal aims to reunite suburban life with social, cultural
and economical context. '100% content' is a master plan for an extension of new york city,
turning hempstead and many other communities into places with social identity, diversity
and permeable connectivity.

'manhattan has a high population density because there are few places like it.'

from left to right: new york state, new york city, long island, manhattan, nassau, hempstead (town), hempstead (village)


(left) vacant lots highlighted in downtown hempstead
(right) diagram of the downtown area after social, economical, and environmental 'injections'
'100% content' uses a thin plot in downtown hempstead (1085m x 140m between main street
and franklin street) as its testing grounds. the existing vacancy found in parking lots is seen
as a 'high potential area' and injected with social, economical, and environmental context.


timeline: the effect of digital advancement on the way we see and live in suburban communities

(a.1) 2010 hempstead downtown
(a.2) 2050 hempstead downtown
empty lots become important grounds for development. the resulting downtown is built
with habitable vertical abstractions that consider spatial identity, cultural diversity,
and physical connectivity.


diagrams of various conditions in 2010 (top row) and 2050 hempstead (bottom row)

phases of suburban delocation

transformation stages

projected conditions of long island's communities

developing and providing hempstead with all that a community needs in a reasonable radius

define density, expand, stack, offset

(left) manhattan in relation to central park; park is a separate entity from the surrounding buildings
(center) hempstead 2010 with no green space
(right) hempstead 2025 with green elements integrated into the downtown infrastructure
slick graphix though
Urban designers think quite differently from architects....
Also, introducing new thinking on suburban (hopefully turning into urban) context, the introduction of new philosophy on vertical architecture, combining density and openness, seems very convincing.
It is great to see a design with goes further, than just to plant some trees to create a sustainable and holistic environment. It is a great vision, I would like my children to see a new Long Island in 2050, but I fear the political environment is too conservative to follow a vision….
Great design, great vision!
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