covering the fields of art, design & architecture since 1999







timeline of designboom's history

world's first web-based art, architecture and design magazine,
designboom.com currently has over 4 million readers / 2.7 million unique readers monthly
from 190 countries. 4 million people who spend their valuable time on designboom can't be wrong.
these are impressive numbers: designboom is the most popular
web-destination for architects and designers worldwide. designboom has come a long way since
its beginning in 1999 and is proud to maintain its independence.

in this time of information overload, readers want to know what's interesting and what's a waste of time.
in the thirteen years that designboom has been online it has sought out upcoming talent and has helped
some of the world's most fabulous artists, designers and architects make their mark on the creative world.
designboom has given valuable support to the careers of some of today's leading names, and to respected
companies, communicating their work and themselves to a vast audience in a purposeful manner,
underlining the high profile of their activities.

in 2007 TIME Magazine selected designboom as one of the top 100 design influencers in the world.
designboom was mentioned among 8 online design publications (the first non-american awarded).
designboom is also included in a list of the top 100 'les 100 qui comptent' (people who count)
in the design world in the 2011 may  - no. issue 100 of french magazine architectural digest.
download the complete list of AD's TOP 100.
in italy, designboom heads the TOP 5 international online magazines list compiled by 'interni' magazine.
download the article (italian) here.
google and various internet mapping projects frequently show designboom as one of the most linked-to
publications in the world. designboom is among the TOP 5,000 global websites according to ALEXA.

designboom has presented at conferences and participated in debates in bangkok, berlin, belgrade,
incheon, istanbul, kuala lumpur, london, los angeles, new york, seoul, stockholm, sydney, tel aviv, tokyo
and valencia.

designboom publishes key contemporary issues and critiques of all aspects of art, architecture and design,
especially those topics which enrich the dialogue between creative professionals, industry and society.
designboom receives press releases and submissions from readers, that are usually delivered way before
others. however, 50% of what you see on designboom is exclusive content and photography of autonomous
production. designboom publishes interviews, historical essays, research and reviews.
every year designboom undertakes a few innovative exhibition projects and co-organizes 4- 6 design
competitions with leading international companies.
designboom editors are frequently sought as design, architecture and tech culture experts by television,
radio, and other news media, and have wide followings in online social networks.

designboom.com
• world's first online design and architecture magazine
• founded in 1999 by massimo mini and birgit lohmann
• based in milan, italy
• 15 articles published daily, in english language
• chinese, japanese, korean and vietnamese editions
• 140,000 readers daily / over 4 million readers monthly
• over 2.7 million monthly unique visitors
• 20 million+ monthly page views
• the vast archive consist of over 20,000 articles
• over 300,000 bi-weekly newsletter subscribers
• over 50,000 daily newsletter subscribers
[* as of may 2011]

who edits designboom?
notably, we are not journalists. the team consists of experienced architects and designers from around the
world and all our editors are members of this collaborative project (sorry, but different from other online
magazines and blogs, we do not work with freelance contributors under a paid-by-per-article contract).

birgit lohmann (b. hamburg, germany) and massimo mini (b. siena, italy) are the founders of designboom.
for over 20 years they practiced as designers and product development managers for a number of renowned
italian companies, architects and master designers (including achille castiglioni, andrea branzi, bruno munari,
and renzo piano). since 1987 and for more than 10 years, birgit has been the personal design assistant of
vico magistretti, and during this time, for 6 years, she also joined enzo mari in the art direction of KPM,
the historic royal porcelain manufacture in berlin, germany, founded in 1763 by frederick the great.
birgit and massimo have also worked as design historians for justice departments and international auction
houses. as researchers and lecturers, they have conducted seminars on industrial design at a number of
prestigious international universities. in 1999, they escaped their 'stressful careers' and lived in bali, indonesia,
where they pioneered the format of the cultural online magazine, developing designboom, with headquarters
in milan, italy.  see the public linkedin profile of birgit lohmann.

luca trazzi (b. verona, italy) became an associate in 2000. luca was the closest collaborator of the italian
master architect aldo rossi, participating in the development of several projects such as milan’s congress building
and the new city center in kuala lumpur. the collaboration with aldo rossi went on for over 15 years and after
rossi's sudden death, luca opened his own studio in 1993. luca is best known for his many designs of illy
expresso machines and cafes around the world.
anita hackethal (b. leipzig, germany) joined designboom in 2005. she manages designboom's many off-site
events from exhibitions to conferences. she has a background in communication design and photography.
andrew butler (b. manchester, UK) also arrived at designboom in 2005. he is in charge of graphic design and
our online education program design-aerobics.
andrea chin (b. toronto, canada) came to designboom in 2008. she directs the daily editorial content of designboom.
andrea is a graduate of fine arts and industrial design.

correspondents: nate archer (b. toronto, canada) has been with us since 2007. he is an industrial designer with
a passion for new technologies. nate is our north american correspondent.
leeji choi (b. seoul, korea) joined designboom in 2009. she studied design management in UK.
leeji is our east asian correspondent. feifei song (b. in beijing, china), architecture studies, since mid 2010 she
translates designboom's articles into the chinese language. she also directly reports from the art, architecture and
design scene in china.
designboom's articles are translated into korean by the designboom affiliated team alt-c., publishers of designflux.

the core team is currently supported by: erica kim (b. seoul, korea, raised in canada), whose background is in
architecture; jayme million (b. toronto, canada), a graduate in environmental design; and jenny filipetti
(b. new york, USA) who studied semiotics and digital media.

many thanks to friends of designboom from across the globe, who for short or long periods have worked with us
and from time to time continue to contribute: ridhika naidoo (b. south africa, raised in sydney, australia);
fiona chung (b. in india and raised in toronto, canada); milly harris (b. london, UK); maya whaitiri (b. in new zealand);
maddalena mendia (b. santiago, chile); alex ho (b. in hong kong, china); frank bonomo (b. in new york, USA);
maria makowska (b. warsaw, poland); wendy morrison (b. sydney, australia); sofia rudling (b. in stockholm, sweden).

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