ZWEIDREI: efa's box

'efa's box' by ZWEIDREI, berlin, germany
images © sittig fahr-becker


german practice ZWEIDREI have sent us images of their latest project, 'efa's box', a frozen yogurt shop in berlin.
defined by dichotomy and the climax in their connections, the redesign looks to establish a fresh and contemporary
aesthetic for the brand, which recently moved from the ice cream market into frozen yogurt.

consolidated into a single box, the main functions - seating, point of sale and product - appear as radically different
architectural contexts then the neutral and minimal structure that surrounds it. cut and placed into the existing store,
the fragmented box acts as a strong juxtaposition, its external construction layer on display rendering the container
as coulisse. fostering a playful interpretation of space, decoration and ornament, the shop appears as both ironic and
conceptual.



service area and tables


the compact containment of function allows for the brand's ideologies and aesthetics to be easily manufactured and
transported. with the core values and products enclosed within the box, the idea of a room in a room becomes a dictating
and economic method of expansion.



overall shop






seating



view towards front of shop



entrance



outdoor seating



floor plan



plan of box



rendering of front facade



rendering of interior