iosa ghini associati: IBM software executive briefing center

'IBM software executive briefing center' by iosa ghini associati, rome italy
images courtesy of iosa ghini associati / © santi caleca


italian practice iosa ghini associati has sent us images of their latest project 'IBM software executive briefing center'.
located in rome, the corporate office has been entirely renovated and significantly expanded in its area.
housed within a larger complex which contains the international innovation lab, the design aims to provide all of the
tools necessary to explore IBM's technology in one experiential environment.



reception


designer massimo iosa ghini says,

'the IBM software executive briefing program is designed to provide professionally managed events and to maximize
the value of time that customers spend in IBM. any “briefing” usually includes presentations and demonstrations to
bring customers to run events which they participate. listening, discussing and illustrating how the new IBM technologies
can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of
communication, to get closer to a place of useful comparison: a new agora'



presentation center


interactive panels and hi-tech applications are used in conjunction with contoured walls to create a highly modern
adaptation of space. overlapping layers of transparent surfaces blur the visitors perception of depth and accessibility,
visually merging various enclosures and programs. reminiscent of an internal hard-drive, the environment looks to
create a new dimension of communication, interaction and exposure.



(left) interactive panel
(right) corridor



hi-tech panels are sandwiched behind glass to create an aesthetic that is reflective of the brand



break-out area and dining space



lunch area



communal space



private meeting and presentation rooms



meeting and presentation room



theater