atelier bow-wow: BMW guggenheim lab

architects’ model, new york city site
'BMW guggenheim lab' by atelier bow wow in new york, USA showing a workshop setting
image © atelier bow wow, BMW guggenheim lab


launching in new york city, august 3 - octorber 16, 2011, is the 'BMW guggenheim lab',
a six-year project aimed at developing new ideas for urban living. kicking off the travelling event
is a pop-up structure by tokyo-based studio atelier bow-wow, an open-air loft which references
the style and elements of a mediterranean loggia to be built on a vacant lot in the east village.
the mobile design will host a series of events and programs, serving as a public platform to discuss
and explore new ideas of urban living.



architects’ model, new york city site
communal dinner setting
image © atelier bow wow, BMW guggenheim lab


featuring a transparent mesh skin, the structure will house a flexible rigging system that can be
raised and lowered to accommodate a variety of events and functions including lectures,
performances and screenings. appearing to be a floating volume, the pavilion maximizes its
flexibility by keeping the floor plan open and connected to the street.

the project will make a stop in berlin in 2012 and then on to asia as a part of the project
organized by BMW and the guggenheim.



architects’ model, new york city site
discussion setting
image © atelier bow wow, BMW guggenheim lab



architects’ model, new york city site
view of the cafe from houston street and second avenue
image © atelier bow wow, BMW guggenheim lab



architects’ model, new york city site
from houston street
image © atelier bow wow, BMW guggenheim lab



architects’ model, new york city site
view from houston street, showing a discussion setting
photo: courtesy atelier bow-wow