‘clothing store’ for 24 issey miyake by hisaaki hirawata + tomohiro watabe of moment design located in sapporo, japan images courtesy of moment design

 

 

hisaaki hirawata + tomohiro watabe of japanese practice moment design has completed a clothing retail store for the iconic fashion brand 24 issey miyake located in sapporo, japan. flexibility and modularity were of utmost priority to quickly modify the retail floor for the transient seasonal displays. accommodating for the ease of the frequent changes was the starting point for the design while supporting the brand’s fresh identity was equally important.

 

 

moment design: 24 issey miyake store in sapporo adjustable rack and shelf

 

 

one hundred rectangular panels recessed into the walls can be opened into impromptu surfaces for handbags while poles can be inserted into discrete perforations for clothing racks. each one is numbered allowing employees to remotely control which are opened with a digital system. the merchandise becomes the central focus while generating a perpetually dynamic and lively atmosphere.

 

 

moment design: 24 issey miyake store in sapporo paneled wall

 

 

moment design: 24 issey miyake store in sapporo blank display walls

 

 

moment design: 24 issey miyake store in sapporo shelves awaiting merchandise

 

 

moment design: 24 issey miyake store in sapporo display presenting merchandise

 

 

moment design: 24 issey miyake store in sapporo interior elevation of display wall

 

 

moment design: 24 issey miyake store in sapporo panels open into shelves

 

 

moment design: 24 issey miyake store in sapporo presentation of merchandise

 

 

moment design: 24 issey miyake store in sapporo moveable display

 

 

moment design: 24 issey miyake store in sapporo (left) rectangular panel detail (right) perforated vertical strip for clothing racks