tadao ando: duvetica showroom

'duvetica' by tadao ando, milan, italy
all images courtesy of orch_chemollo


internationally renowned japanese architect tadao ando of tadao ando architect & associates has designed the showroom
for the venetian brand 'duvetica', a showroom and boutique opening in milan, italy on october 27th, 2011. split between
two levels, the open plan presents 220 square meters of display area between each floor. bands recessed into the
concrete walls form a series of minimalist displays for garments. the light color palette of ice and optical white places
the brightly hued clothing as the focus of the space.

two LCD touch screens introduce cutting edge technology into the shopping experience allowing customers to view
all available sizes, quantities, models and prices. moving projections near the shop window project the interactive
experience to passerbys of the adjacent via santo spirito.



view of upper level from via santo spirito



upper level showroom



upper level showroom and stairs to lower level



stairs



lower level corridor



floor plan / level 0



floor plan / level -1



section



axonometric



perspective