softlab: the lake & stars installation

'the lake & stars installation' by softlab in new york city, USA
all images courtesy softlab
image © evan joseph


the fourth installment of BOFFO building fashion, new-york based design team softlab has created
a retail installation for lingerie line the lake & stars, currently on view until 23 november, 2011.
focusing on one of the most basic mechanisms of retail - optics - the 'store-within-a-store' features
a series of extruded windows that amplify the details of the garments.



viewing cones
image © alan tansey


inserted into a pre-existing space, the design takes on a small and linear footprint to give
equal importance to the 'exterior' as much as the 'interior'. the front elevation features a landscape
of faceted cones which extend out to a viewing window of various sizes. wrapped in a matte-black
material that is soft to the touch, the undulating surface encourages visitors to utilize the kaleidoscopic
apertures, offering a new experience to the often fleeting 'window shopping'.



front elevation
image © alan tansey



image © alan tansey



view into the store
image © evan joseph



kaleidoscopic effect
image © alan tansey



image © evan joseph



from inside
image © evan joseph


singularly finished in a glossy white skin, the interior contrasts with the aesthetic of
the dark exterior. artificial lighting through the viewing cones project a multi-coloured effect
on to the interior walls.



reflective cones
image © alan tansey



interior view
image © evan joseph



image © alan tansey



(left) image © alan tansey
(right) image © evan joseph



project info:

design team: michael szivos, carrie mcknelly, liz kelsey, elliot white,
alex singer-bieder
installation: sean madigan, maciej barwinski, virginia malnyk,
pearl ho, kathrine salamat, prudence katze