adidas largest brand centre opened

adidas opened its largest brand centre worldwide last week. located in beijing, china the building is
approximately 3200sqm and consist of four floors. the building designed by shop architects new york,
features protruding glass and mirrors intended to reflect movement of oncoming pedestrians and traffic.
each level offers consumers interactive experiences. whilst visiting the brand centre consumers can

test their level of fitness, how they balance on their feet, their speed and jumping ability. the instore
and website design, designed by start creative allows user to obtain this information, normally only available
to professional athletes. consumers can also compare their results to famous athletes and how they can
enhance their skills. new products and technologies designed by adidas especially for the beijing olympics
will be displayed in the olympic brand launch centre space. the adidas brand centre is part of a new
entertainment and shopping district in chaoyang, beijing.

read more:
http://www.shoparc.com
http://www.startcreative.co.uk





via
http://www.designweek.co.uk

wow.. this is just an amazing example of interactive design.. on ALL levels.. it would such an amazing experience.. and why not pick up a pair of kicks right?

jonathan@gain@dailydesignspot.com

readmereadmereadme   08.04.08