‘heineken the city’ concept shop by tjep

‘heineken the city’ concept shop by tjep



dutch designers frank tjepkema, janneke hooymans, tina stieger and leonie janssen were commissioned
by the dutch beer maker heineken to design their first shop. the studio at tjep settled on a theme of pouring,
translating the idea into displays the blend from floor to wall to ceiling, in wave-like forms. a sub-theme for
the retail outlet was coldness. this theme can be spotted in the cool colours and 100% led lighting system.
coldness is also literally seen in the three- story fridge that holds heineken bottles form around the world.
the store is divided into four sections, the aforementioned fridge, a fashion department, a ticket and travel
section and a fully equipped recording studio for young music artists.

http://www.tjep.com

more
new public space furniture for amsterdam's amstel station designed by frank tjepkema











via archdaily
nate db
11.14.08  
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