korean pavillion by mass studies
all images courtesy mass studies

mass studies have designed the korean pavillion for the world expo 2010 in shanghai, china.

the korean pavilion is situated in zone a, directly neighboring the japan pavilion and the
saudi arabia pavilion, and in close proximity to the china pavilion. the site is around 6000m2,
and it is one of the largest lots within the expo compound. located on the perimeter of the zone,
the site takes advantage of the views out towards the huangpu river and the shanghai skyline in
the distance.



with land culture (china) and sea culture (japan) surrounding the peninsula, korea has been
permeable to imported cultures and global influences, whose progressive mix defines
contemporary korean society. using ‘convergence’ as the main theme, the korean pavilion is
an amalgamation of ‘sign’ (symbol) and ‘space’: signs become spaces, and simultaneously,
spaces become signs.





sign as space
han-geul, the korean alphabet, is the prime element of ‘signs’ within the pavilion. the overall
volume, lifted 7.2m above ground level, is created by converging these han-geul letters,
allowing signs to create the exhibition space, and so that the visitors can experience their
geometry through horizontal, vertical and diagonal movements. the primary geometries that
compose the han-geul letters are universal to other cultures, thus acting as a sort of ‘open’
set of signs that is engaging to everyone.

the exterior surfaces of the korean pavilion are clad in 2 types of pixels: han-geul pixels
and art pixels. han-geul pixels are white panels with a relief of letters in four different sizes
whose combination forms the majority of the exterior, mainly the peripheral surfaces. most
of the non-peripheral surfaces are composed of art pixels, which are 45cm x 45cm aluminum
panels created by a korean artist, ik-joong kang, who is renowned for creating massive art
walls out of small hand-painted tiles, either self-produced or by gathering from around
the world (thus being another type of convergence). about 40,000 of these panels will texture
the façade, contributing a bright palette of colors, hope, and unity throughout the korean pavilion.
the surfaces will project different atmospheres during the day and night, with light and shadows
creating different textures. sequential lighting is installed behind the hangeul pixels to highlight
the individual letters on the exterior façade at night, further animating the pavilion as a sign
(like a text message) on a larger scale.







space as sign
by understanding a map to be a type of a sign that depicts space, they translated the ground
level piloti space as a sign, by making an abstract 1/300 scale 3d map of a characteristic
korean city as its surface. the rest of the building, containing the exhibition space, is suspended
7m above to create a 40m x 77m free, open space generated by the map. the map becomes
a semi-exterior landscape that expresses the converging of mountains, water, and a dense
metropolitan area, as exemplified by seoul, the national capital. this ground floor is shaded
by the main volume and additionally cooled by the a replica of a river (modeled after the han river)
flowing from one corner to the other as a 5m wide, 79m long artificial stream, while the notable
mountains become stages/seating/spaces for the visitors to enjoy shows while queued in line
to enter the exhibition space above, to improve the typical inverted condition that most visitors
spend more time waiting than experiencing the exhibition itself. there is also a series of lfd monitors,
a large lfd screen and two water screen projections to assist the interaction with the visitors.









upon entering the second level of the pavilion, the floor opens up to a gigantic 3,700m2
exhibition space, that is enclosed in complete darkness, to provide a controlled environment
for the exhibition. they have taken advantage of the space by opening it up as an open flat plane,
to be able to handle an extremely heavy load of visitor traffic. the level above contains
the vip lounge, press room, conference room, and programs for the staff and administration.
on the opposite end of the exhibition space (at the north-western side of the building) is
a restaurant with its own self-operating circulation, and an access to a roof garden that
overlooks the huangpu river and shanghai’s skyline.









































general info
project: shanghai expo 2010: korea pavilion
design period: 2008.7 - 2009.4
construction period: 2009.5 -
type: competition
location: shanghai, china
site area: 6000 ß≥
site coverage area: 4320 ß≥
total floor area: 5780 ß≥
building-to-land ratio: 72%
floor area ratio: 96%
building scope: 3f
structure: sc
finish: laser-cut steel panels, aluminum panels, epdm blocks

architects:
mass studies
minsuk cho, kisu park, joungwon lee, taehoon hwang, hyunsuk jung,
joonhee lee, hyunjung kim, bumhyun chun, jisoo kim, moonhee han,
sungpil won, dongwon yoon, kyungmin kwon, betty bora kim, khehnyoung
kwak, jungwook lee

interior (exhibition): cheil worldwide
multimedia: sigongtech
structural engineer: ove arup & partners
mep engineer: nikko
facade consultant: axis facades
photography (model): kyehnyong kwak
client: korea trade-investment promotion agency