on october 15 the new think tank ‘the why factory’ at the faculty of architecture at
the delft university of technology and the structure it occupies, an orange tribune
designed by MVRDV will open.


the MVRDV designed premises of 'the why factory puts the students literally on top. the orange color defines the identity of the institute.

'the why factory' is a global urban think tank and research institute led by professor
winy maas. it started in 2008 with the ambition to enlarge the argumentative power
of the architectural and urbanistic profession.
 
the why factory’s future cities research program explores the endless possibilities for
the development of our cities – at a moment that a majority of the world’s population
becomes citizen. the outcome is a series of models and visualisations for the cities of
the future, theories and practical solutions, proposals for existing cities, applied software
design, movies and a series of publications by nai publishers.


the why factory project green dream: a visualization of the dramatic lack of progress in sustainable construction. all LEED certified
buildings in the world cover only a small part of midtown manhattan.


the why factory: islands that use solar thermal power generation are used in a sustainable energy network and bring beauty back into
the debate on green


the why factory project: new leisure landscapes by mick van gemert and tanya martinez the death of leisure city/ graduation lab

the first publication of the why factory will be presented on october 15th. the book
with the title 'visionary cities sets the agenda for the city of the future. this first publication
in the ‘future cities series’ is intended as an overview of the issues that the why factory
is addressing and to outline this research institute’s ambitions and modus operandi
for the coming years.