united nude flagship store amsterdam by rem koolhaas

united nude, a brand founded by architect rem d. koolhaas and galahad JD clark opened
a flagship store in amsterdam last week.

the store concept
from injection moulded shoes to high-end carbon fiber heels, united nude is a brand based
on conceptual design, elegance and innovation. the characteristics of the brands products
are evident in the interior design of the flagship store, designed by creative director rem d. koolhaas.
the store is a 'dark-shop' concept which means the store is completely dark in all areas other
than those where the products are showcased and literally highlighted. the most important
and prominent element of the store design is the wall of light™, a computer-controlled LED wall
which displays the united nude products in geometric frames.