ma yansong, founder of MAD architects gave designboom a personal tour of the beijing based studio image © designboom

earlier this month, designboom visited beijing’s headquarters of MAD architects.

MAD architects studio visit : sinosteel international plaza ma showing us the project of the sinosteel international plaza in the binhai economic district in tianjin (project of 2006 – under construction – scheduled to complete in 2012) image © designboom

tianjin will be the third special economic zone in china, after the city of shenzhen in the 1980’s, and pudong district in shanghai in the 1990’s.

sinosteel, china’s nationalized steel giant, commissioned MAD to create two towers within the binhai economic district in tianjin: an office tower of 358 metres, and a 95 metre hotel (358,886 sqm in total; tower A 228,638 sqm /358; tower B 69,216 sqm / 95 m).

MAD architects studio visit : sinosteel international plaza a view into the architecture studio of MAD image © designboom

MAD architects studio visit : sinosteel international plaza the model of the sinosteel towers is in the center, between the two models of absolute towersimage © designboom

MAD architects studio visit : sinosteel international plaza the façade (right) is made up of five different sizes of hexagonal windowsimage © designboom

MAD architects studio visit : sinosteel international plaza close-up of the modelimage © designboom

a hexagonal pattern on the façade, multiplying and growing across, creating an ever-changing image of the building from each different perspective

MAD architects studio visit : sinosteel international plaza ma explaining to us the facade structure developmentimage © designboom

MAD architects studio visit : sinosteel international plaza the design concept combines shape, structure and cultural symbolism in one repeated motif: hexagonal steel structure vs diagonal structure and transitionsimage © designboom

MAD architects studio visit : sinosteel international plaza the sinosteel international plaza project sheets are displayed in the officeimage © designboom

MAD architects studio visit : sinosteel international plaza the varied honeycomb also improves the building’s energy efficiencyimage © designboom

although the façade pattern at first appears random, it actually responds to the climatic conditions of the site. by mapping the different air-flows and solar direction across the site, and positioning the windows accordingly, it is possible to minimize heat loss in the winter and heat gain in the summer.

MAD architects studio visit : sinosteel international plaza rendering of street level entranceimage © designboom

MAD architects studio visit : sinosteel international plaza the windows flow across the building in an irregular, naturally occurring pattern, like cells multiplyingimage © designboom

MAD architects studio visit : sinosteel international plaza the sinosteel international plaza rendering image courtesy MAD architects

MAD architects studio visit : sinosteel international plaza image courtesy MAD architectsthe honeycomb also allows the building to be energy efficient. the pattern responds to patterns of sun and wind on the building. by mapping the different air flows and solar direction across the site, MAD were able to position different sized windows accordingly, minimizing heat loss in the winter and heat gain in the summer.