hollyscape by architecture urbanism

‘hol(l)yscape’ by architecture – urbanism all images courtesy architecture – urbanism

dutch – belgian firm architecture – urbanism have done an exercise in which they have made the holy of the ‘hollywood’ sign more accessible to the public, without changing the image.

the term ‘hollywood’ grasps the mental landscape and the realm of the film industry. the studio literally drew an outline underneath the hollywood sign that does justice to the historical symbol. the program provides for various activities on a specific theme: a location for the oscar ceremony in a polyvalent theater, a hotel, a film museum, a scenographic park with a panoramic view at the city (for reference: park guell by gaudi in barcelona), a trendy bar & restaurant, a conference room, a casino, etc.

‘hol(l)yscape’ illuminated at night

the design underlines the word ‘hollywood’. in this strip, mostly embedded in the mountain, all kinds of functions are integrated. the space that emerges on top of this strip will serve as a public area like a square or park. ‘the place to be’ – in between, around and in front of the ‘holy’ letters. at this square, stairs, patio’s and gardens stretch out which create a link between all functions and provide them with sunlight and air.

interior

the terrace

underlining the famous hollywood sign

the strip is designed in such a way that the existing letters will remain visible from all viewpoints in their original form and presence. the proposed design will generate a financial return on investment and simultaneously rescues the symbolic heart and soul of hollywood.

concept