previous the partnership lasted less than five years, but around them the intense renewal of a genre took place,an aesthetic language was transformed andglass production became a modern business. venini opened the doors to young artists and designers. he appears to have been a sort of 'talent scout'. long-standing collaborations, taste and perfection were the two guiding principles of the venini line. paolo venini died in 1959. ginette gignous venini and ludovico diaz de santillana carried on his work. today venini is part of the royal scandinavia group.