be mumbai be awesome
by Shivam (S2DM) from india
designer's own words:
Hey Hi, I have included all the details and information about the idea behind the campaign in one of the 6 pieces uploaded above. I would like to share why I went ahead with this campaign. I love Mumbai and everything Mumbai. I truly believe that the city has a personality of its own. The city passes this personality to its citizens and vice versa. These qualities of Mumbai consume anyone who comes here and helps them to push themselves to become more efficient citizens.
The central idea of this campaign is to bring the people of Mumbai closer and to attract new beneficial prospects to the city for a better future.
Campaign Poster, completely Logo centric
Details about the campaign and the idea behind it.
Poster to illustrate how the logo design can be used to communicate the message of the campaign
Campaign merchandise
Outdoor communication
Campaign Poster denoting places which are symbolic of Mumbai