feel at home everywhere ?

german advertising agency jung von matt created a campaign for lonely planet which makes you feel at home, everywhere. what’s behind this interior design concept? ‘in your own apartment you know, where to find food or a cold drink. you know, where to sleep and where the toilets are … lonely planet provides all these helpful information concerning the world !’ via blogfonk a ‘creative’ idea, but what about sustainable tourism? why should foreigners ‘feel at home’ in africa? such patterns in behavior might be considered an insult to africans?