studio job: rebellious sophistication for viktor & rolf

‘rebellious sophistication’ by studio job for viktor & rolfA/W 2013 runway show at paris fashion weekimage © peter stigter

the stage of the viktor & rolf show at paris fashion week 2013 was set by a black and white backdrop of drooping flowers, with an accompanying runway graphic of herringbone hardwood floors, also in monochrome. the overall scenography and illustrative visuals of ‘rebellious sophistication’ were designed by studio job, and complimented the similarly toned A/W 2013 collection of the dutch fashion house, however offering dynamic visual variation when compared to the more abstract cuts and patterning found in the modeled garments.

the backdrop to the runway show was an expansive wall of black and white wilting floralsimage © peter stigter

the striking graphics and garments were similarly monochromeimage © peter stigter

image © peter stigter

full view of the runwayimage © peter stigter