matthias zschaler: curled sheep
as part of designboom's 'love your earth' competition, matthias zschaler's poster design uses humour to jumpstart a conversation about man's intervention into nature.
‘the presented work shows a motive for posters and print campaigns. the main idea is that you get people’s attention easier when they have something to laugh about. the sheep is funny at first, but supplementd by a claim and additional text (example given in picture #2), it could really make people start thinking about man’ s intervention into nature.’ – MZ
