mara pezzotta's toothpaste dispenser draws on neoclassical sculpture

canova elevates everyday routines

CANOVA is a sculptural toothpaste dispenser that elevates everyday design, making the morning routine feel more like a ritual than a rush. Conceived by industrial designer Mara Pezzotta and the Chrome Cherry team, the product bridges clean design with everyday simplicity, crafted from materials reminiscent of Italian Neoclassical sculpture and bringing a sense of calm and minimalism to the bathroom.

It replaces cluttered counters and messy tubes with a chic, self-contained form that keeps things tidy and effortless. Designed to extract every bit of toothpaste, it delivers a precise, consistent amount each time. It is also designed ot be accessible friendly, able to be easily used by people of all ages, and even those with mobility challenges.

all images courtesy of Mara Pezzotta

mara pezzotta teams up with chrome cherry for canova

Chrome Cherry has previously led successful crowdfunding campaigns, including the globally acclaimed Nimuno Loops, and continues its mission to turn everyday tools into design icons. With CANOVA, the design team considers how toothpaste tubes can somewhat disrupt even the most thoughtfully curated bathroom, becoming crumpled, sticky, and unsightly. CANOVA solves this with style, forming a freestanding cylindrical bottle that conceals the tube completely. Mara Pezzotta also integrates an elegant food-grade silicone top with indented touch points, while a seamless vacuum action dispensing mechanism draws out every drop of paste from the tube.

Whether set on a stone vanity or beside a sunlit window, CANOVA is envisioned to elevate the everyday with its refined materiality. The White Sandstone Resin Edition is crafted from a material reminiscent of the sculptures of Antonio Canova, standing heavy, cool to the touch, and radiating timeless elegance. It forms a statement piece for those who value beauty in the everyday.

CANOVA’s mechanism is both innovative and intuitive. Users can attach the food-grade silicone top to their toothpaste tube, as most standard sizes fit snugly. They can also secure the silicone top onto the bottle with a gentle press and twist, or press the indentations on the food-grade silicone top. The vacuum action draws out the toothpaste and dispenses it through the spout. CANOVA launched on Kickstarter on 30th July, 2025.

CANOVA bridges clean design with everyday simplicity

comprising a geometric sandstone resin bottle and a silicone cap to install on the toothpaste tube

conceived by Mara Pezzotta and Chrome Cherry Team

project info:

name: CANOVA Toothpaste Dispenser
designer: Mara Pezzotta, Chrome Cherry Team

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edited by: ravail khan | designboom