diesel unearths 50,000 old props, inflatables and memorabilia for FW 2026 runway set

recycled objects in Diesel’s 2026 runway show in Milan

Diesel brings over 50,000 repurposed props, inflatables, and memorabilia to its Fall/Winter 2026 runway show in Milan. A set full of installations built from the brand’s memories since 1978, the space works like a scene after a party, with items placed across the floor and on platforms under white lights. The layout feels like evidence on display, and each object tells a piece of the story from almost fifty years of Diesel’s culture.

The installation inside Diesel’s 2026 runway show in Milan focuses on upcycling and reuse. Old props, toys, signs, furniture, and brand pieces are placed together in one large open space, resembling a storage room mixed with a stage. Everything is visible and open to view. Models walk through a path between the objects, and around them are toy horses, a small car, balloons, animals, signs, and large figures, some of them even taller than the models.

all images courtesy of Diesel

Installation of old props and inflatables on the floor

Inside Diesel’s 2026 runway show in Milan, there’s even a recycled car that stands next to the sculptures. A rocket shape rises behind a shelf. There are plastic animals, red fuel pumps, and carnival items. These objects come from different worlds: childhood, travel, street life, and home. Yet, they are placed close together, creating a landscape of memories that speak of the brand’s culture. As soon as the camera zooms out to show the full installation, viewers see white and wide space. Steel trusses and lights hang above, and on the floor, there are clothes, shoes, signs with the Diesel logo, chairs, mirrors, toys, and small tools. Some items hang. Some stand alone. Some are grouped. 

The floor is covered with objects in a loose order, making Diesel’s 2026 runway show in Milan feel like a post-party. The design works like a visual archive, as each object stands as proof of past moments. Creative director Glenn Martens explains that the collection is about waking up in a place and not knowing what happened the night before. The installation reflects this idea because the space looks like the morning after a wild party. Both the viewer and the model walk through fragments of scenes. The design positions an immersive environment at the center of Diesel’s 2026 runway show in Milan, where design, memory, and reuse gather and party for life.

Diesel brings over 50,000 repurposed props and memorabilia to its Fall/Winter 2026 runway show in Milan

it is a set full of installation built from the brand’s memories since 1978

the space works like a scene after a party, with items place across the floor

the installation inside Diesel’s 2026 runway show in Milan focuses on upcycling and reuse

each object tells a piece of story from almost fifty years of Diesel’s culture

project info:

brand: Diesel | @diesel

creative director: Glenn Martens | @glennmartens

season: FW26