Habits

Habits Design is an industrial design studio founded in Milan in 2004 by Innocenzo Rifino and Diego Rossi, now also active in Bangkok. We operate where physical products integrate electronics, software, and interface.
We design technological devices, home appliances, building automation systems, and lighting as coherent systems: material, electronics, and interaction belong to the same architecture.
For us, form emerges when aesthetic intention, technical structure, function, and interface achieve coherence, creating continuity between the physical and the digital.
Our work is a synthesis of technique and design culture.