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‘frankfurt regionals’ for heinemann by graft at the frankfurt international airport, germany
all images courtesy graft

international design collective graft has created a display unit for the german brand
heinemann’s first duty free shop in frankfurt international airport.
featuring a series of wooden layers that modulate in shape and size,
the 40 m2 project loosely defines the space and circulation route of visitors.

with the aim of providing a display scheme that is new and dynamic,
the design utilizes the sculpturally stacked surfaces as ‘shelves’.
as shoppers walk around the structure, the form of the unit shifts
and alters according to the vantage point. a sense of floatation is achieved
by beveling down the base to a smaller area.

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perspective view

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display stocked

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3D model

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plan

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sections