bikes across borders re-brand by sarah surrette

top image: bikes across boarders business cards

for a self initiated assignment sarah surrette re-branded ‘bikes across borders’, a non-profit organization located in texas.

the group rides south of the border each year to deliver bikes to the people of mexico. bikes across borders seeks to promote diversity as a means in making connections instead of using it as a roadblock in establishing relationships.

‘this organization aims to bring the two sides of the border together, so i developed a style that spoke to both countries. the illustrations reference mexican tiles while evoking a texas feeling with the color palette. main components of the project include logo, stationery set, posters, website, and design process manual.’ – SS

logo

brand guide – logo development

brand guide – visual style

poster

poster

stationery

website – homepage

website – calendar

mobile app

mobile app