ora ïto: evomobil + UFO for citroën

‘evomobil’ concept car by ora-ïto (pictured) for citroen

in what he characterizes as a kind of ‘mutation’ on the the classic forms of the citroën brand, french designer ora-ïto has developed the ‘evomobil‘ and ‘UFO‘ concept cars. the vehicles were on display during milan design week, in an outdoor exhibition by citroën that also showcases pieces from the ‘avverati – a dream come true’ exhibition of the evolution of design, as well as a sculptural installation of ora-ïto’s along via montenapoleone that departs from the citroën logo.

together, ‘evomobil’ and ‘UFO’ compose a ‘mutation’ family, whose design straddles the worlds of art, science, and technology. the forms of the cars derive from citroën’s ‘traction avant’ and ‘DS’ vehicles, but are imagined as an organic-like evolution of the originals. in the ‘evomobil’, for example, the lights have drifted out onto extensions stretching from the car’s front and rear, mimicking a transformation also observed in biological evolution. the cars were designed not as pre-production concept cars but rather as ‘a genetic transformation to spread a message’ to the car industry and consumers about the new directions possible, departing from the ideas and objects that have already shaped the present from the past.

‘evomobil’ on display during milan design week 2011 image © designboom

image © designboom

side view of the ‘evomobil’ closed

three-quarters rear view

rear view

detail view

detail of the taillights, which are extended from the base of the vehicle

front view on ‘UFO’, on exhibition during milan design week 2011 image © designboom

rear view image © designboom

rendering of the ‘UFO’ concept car

three-quarters top view

detail view of the actualized concept car image © designboom

detail rendering of the headlights

detail rendering of car rear

the ‘mutation’ family of ‘evomobil’ at left and ‘UFO’ at right

the cars on display during milan design week 2011 image © designboom

ora-ïto’s sculptural installation along via montenapoleone, where the citroën new ‘DS4’ is also on display, creates an architectural form with its structural foundation in the citroen logo image © designboom

ora-ïto, depicted with ‘evomobil’ in the background, during milan design week 2011 portrait © designboom

rendering of the cars on display in milan’s piazzetta croce rossa, alongside the ‘DS4’

rendering of ora-ïto’s sculptural installation along via montenapoleone