lacoste LIVE shipping container pop-up shop at coachella

lacoste LIVE shipping container pop-up shop at coachella

designed by new york-based aruliden, the lacoste L!VE pop-up shop evokes a spirit that challenges the traditional retail experience. partnering with the lacoste team and SG blocks, the concept comes alive as a mobile retail solution, built from a re-purposed shipping containers, that takes the ‘L!VE’ experience out of stores and on the road where music fans could explore new summer spots; this year the boutique made a trip to coachella in california.

lacoste L!VE at coachella