ZWEIDREI: efa's box

‘efa’s box’ by ZWEIDREI, berlin, germany images © sittig fahr-becker

german practice ZWEIDREI have sent us images of their latest project, ‘efa’s box’, a frozen yogurt shop in berlin. defined by dichotomy and the climax in their connections, the redesign looks to establish a fresh and contemporary aesthetic for the brand, which recently moved from the ice cream market into frozen yogurt.

consolidated into a single box, the main functions – seating, point of sale and product – appear as radically different architectural contexts then the neutral and minimal structure that surrounds it. cut and placed into the existing store, the fragmented box acts as a strong juxtaposition, its external construction layer on display rendering the container as coulisse. fostering a playful interpretation of space, decoration and ornament, the shop appears as both ironic and conceptual.

service area and tables

the compact containment of function allows for the brand’s ideologies and aesthetics to be easily manufactured and transported. with the core values and products enclosed within the box, the idea of a room in a room becomes a dictating and economic method of expansion.

overall shop

seating

view towards front of shop

entrance

outdoor seating

floor plan

plan of box

rendering of front facade

rendering of interior