In Streetology, the merchandise itself is the main element of the store design. This creates a very distilled and uncluttered image of the store, which customers can easily understand.
within plastic tubes of standardized 100mm diameter, tee shirts are stored and merchandised. within dispensers of standardized 100mm wide by 1500mm high, a maximum of 15 plastic tubes are stored and displayed. then by repeating the dispensers by 170 times, we are now able to display a maximum of 2,550 tee shirts. if we sell one tee shirt, one plastic tube disappears from the dispenser. we designed this system of dispensers and tubes to visualize commerciality; although on its own, the stock quantity of the tee shirts fluctuates vertically within the individual dispenser unit, however after 170 repeats this fluctuation forms a “pattern” horizontally across the dispensers.
there is no such field of study called “Streetology”; but this shop is a visual reflection of the street trend. it creates excitement by drawing a parallel between the shopping experience, and the act of flipping through pages of magazine asking oneself, “I wonder what is popular now on the streets!”
project data
program commercial fitout: retail project team olivia shih, yoshihito kashiwagi location sydney nsw australia area 30m2 year 2011 photo katherine lu graphic babekühl structure simpson design associate lighting electrolight
Looking into the adjacent shop, Sneakerology, which shares the same systematic design approach but adapted in a different form to suit the different merchandise type.
The systematic way of creating random patterns while showing off the variety and colours of the merchandises.
The dispenser-display system not only creates an efficient and ergonomical interface between shopper and product but also forms a visually powerful pattern using two data: stock availability and product colour.
The dispenser-display system, which is designed in house by Facet Studio, is made out of aluminum and plywood.
By repeating the dispenser-display system throughout the shop, we are able to achieve a visual image of commerciality.
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