karlssonwilker + MINI blend cars and fashion for dazed magazine

‘another day, another adventure’ is a website, road-trip, and dual magazine feature created through a collaborative effort between new york-based creative agency karlssonwilker, matter magazine, dazed + confused magazine, and MINI  to celebrate the launch of MINI’s new coupe.

a twelve-paged fashion editorial was developed by dazed + confused and MINI for dazed’s publication as six young london-based  fashion designers including jaeyon lee, paul stafford, shaun samson, steven tai, ziyeon kim, explored the idea of a ‘new day, new adventure’ through textile manipulation. the photographic project, shot by anthony maule and digitally altered by karlssonwilker, combined the aesthetics of mini and the fashion designers by digitally enhancing the futuristic clothing through layering 3D CAD images of the new coup with their wearable creations. the finished pieces celebrate the new car design by  blending images of the real and unreal in a futuristic landscape.

clothing by paul stafford

similar to the conceptualization of the MINI, paul stafford experiments with the volume and structure of his garment,
giving a simultaneously smooth and voluminous effect to his creation.

clothing by steven tai

steven tai was influenced by the shape and layering of post-it notes he had placed to denote passages in a book. he recognized
the textural and structured quality the thin object had when layered with more paper and hoped to build his clothing in the
same way.

clothing by ziyeon kim

clothing by tomislav mostecak

clothing by shaun samson

video by santiago arbelaez