emmanuelle moureaux: bluberi

‘bluberi’ by emmanuelle moureaux, woodbridge, virginia, USA all images courtesy of emmanuelle moureaux

recently opened outside of washington DC in woodbridge, virgina, ‘bluberi’ is a frozen yogurt shop designed by french-born tokyo-based architect emmanuelle moureaux. the health-conscious brand wanted a delicious, fun and healthy theme to create a memorable impression upon customers, supporting the company’s future expansion plans. a large-scale graphic depicting a blueberry shrub decorated with juicy, brightly-hued berries stretch across the wall. the motif is scaled down and used as the logo for the website, cards and promotional materials.

visually separating the store, red-pigmented metal chairs along a bold lime green wall with a white tree oppose a white surface and seating. round and plump shaped lighting fixtures evoking the form of fruits are scattered throughout the space for a uniform atmosphere. consistent with the shop’s use of organic ingredients in their culinary work, the interior features translucent colors with low-VOC paints.

order counter

tables and seating

customers may sit under the blueberry tree

storefront at night

floor plan / level 0

interior elevation

interior elevation

elevation

project info:

client: bluberi designer information: emmanuelle moureaux (emmanuelle moureaux architecture + design) credit: concept design / interior design : emmanuelle moureaux project location: woodbridge, va, united states of america flooring: tile wall: AEP paint ceiling: AEP paint