ogilvy brazil: coke happiness refill machine

happiness refill machine – by ogilvy brazil for coca-cola

ogilvy brazil designed the ‘happiness refill’ for coca-cola that gives out mobile data credits as ‘refills’. situated in a beachfront concept store in rio de janeiro, the machine has the look of a drink dispenser but instead of using a cup to get a beverage, users push their cellphones against the tab to receive megabytes of data they can then use as they wish.

ad age have more information on the campaign here happiness refill machine – video stills