marni plants flower market at rotonda della besana in milan

marni plants flower market at rotonda della besana in milan
all images courtesy of marni

on the occasion of milano fashion week, marni has infilled the historic rotonda della besana with a flower market and exhibition stalls, displaying a wide variety of exotic flora-filled bundles and various products sold by the luxury italian label. colorful prints typical to the brand identity — illustrated by vibrantly hued geometric elements and organically composed shapes — have been printed on tissue paper, boxes and bags, thematically linking the event to the traditional marni language.

printed tissue paper wraps the flower bundles

the exhibition comprised small house-shaped stalls containing and showcasing flowers; mannequins wearing braided PVC skirts and colorful lounge chairs were scattered throughout the space, adding to the lively and animated atmosphere. wire animals sculptures handcrafted by women from colombia originally presented for ‘animal house’ during milan design week 2014 were also in attendance. on the inspiration for the event, marni’s creative director consuelo castiglioni has said that she has ‘always been fascinated by flower markets for their vitality and energy, because they smell of the local culture and are colorful and vibrant; not least, because flowers are an essential part of the composite marni language, whose prints often reproduce phytomorphic motifs.’

a sea of printed bags, paper and plants engulf the space

the typical marni language is implemented onto the carry cases and shopping bags

within milan’s rotonda della besana

small house shaped exhibition stalls are set around the site

the entrance is lined with wire sculptures and flower baskets

small animal sculptures fill the interior and surrounding landscape

bags for sale at an exhibition stall

PVC braided chairs and printed bags animate the setting

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