
sanderson studios completes e. tautz’s flagship store in mayfair
the architecture of the mens fashion shop has been divided into in three sections to reflect the brand’s contemporary approach to design, commitment to luxury, and rich british legacy.
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sanderson studios completes e. tautz’s flagship store in mayfair
all images courtesy of sanderson studios
tailored to the brand of e. tautz, sanderson studios, working alongside company owner, patrick grant, has completed the fashion retailer’s first flagship store in mayfair, london since 1867. woven through functionality and architecture is a made to measure experience, where traditional materials meet with contemporary form to reflect a brand revered and revitalized. ‘sanderson studios’ design and delivery perfectly articulates my vision for tautz, balancing the brand’s modern approach, commitment to luxury, and heritage,’ says grant.

the vaults of the grade II listed building offer a relaxed, intimate, made-to-measure experience
working off of this concept, the store has been formed in in three sections. a minimal gallery space exhibits the mainline collection and compliments the refined made-to-measure environment below. these portions are joined together by a grand staircase and fitting rooms, fabricated from rich wooden cabinetry and subtle brass accents that evoke the mies van der rohe and philip johnson’s four seasons hotel restaurant in new york.

a minimal gallery space and free floating brass rails exhibit the mainline collection upstairs
‘the tautz history speaks for itself, we did not want or need to create a 19th century pastiche. the flagship design achieves a blend of creativity and continuity, reinterpretation and reference,’ says founder, daniel sanderson. ‘the connecting space was designed as a piece of furniture in its own right—in which we could house patrick’s collection of classic mid-century furniture. we needed to find the right balance of materials for the beautiful gunni omann desk, hans peter piehl sofas and møller chairs. after much trial and error we found a dark sapele timber from a sustainable source that would stand up against the classics.’

patrick grant amidst his collection of classic mid-century furniture
the store and decor not only contemporize the mid-century reference, but also gesture to the clothing that e. tautz offers. free floating brass rails provide a platform for mainline collections, while bespoke wooden cabinetry heralds the luxury of made-to-measure suiting. the space is balanced by a degree of sensitivity and respect demanded by the store’s grade II listed setting in london’s west end.

the connecting space was designed as a piece of furniture in its own right using sapele timber, a sustainable alternative to mahogany

rich wooden cabinetry and subtle brass accents enhance the space

the store has been formed in 3 sections to reflect e. tautz’s contemporary approach, commitment to luxury, and rich british legacy

sanderson was influenced by mies van der rohe and philip johnson’s four seasons hotel restaurant in new york

initial sketches reflect the centrality of the ‘tautz man’ in grant’s vision for the store
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
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