DHH studio’s renewal posters are contemporary take on couplet tradition
the 'renewal' silkscreen posters use traditional red couplet paper, featuring an updated type face, with gold and black ink.
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DHH studio’s renewal posters are contemporary take on couplet tradition
all images courtesy of echo yang
‘renewal’ by taiwanese DHH studio is a series of silkscreen prints within the studio’s ‘project 193’. the posters were designed for the machining factories of sanchung city, taiwan. traditionally, new couplet posters–meant as offerings of good wishes–are hung on the door of each family every chinese new year. in the industrialized city, amidst the constant smell of metal and oil, couplet posters are often the only change the new year brings.
the posters distinguish themselves by replacing the traditional calligraphic writing with a new type face design. each features the specific service provided by the factory, paired with an auspicious word as a sign of future success. the prints are on traditional red couplet paper, with black and gold lettering and detail.
spring, spring couplet
happiness lathe couplet
well-being electroplating couplet
all three couplets
detail of ‘project 193’ by DHH studio
lettering detail
the posters are printed with using the silkscreen process
detail of couplet surface
‘project 193’ couplets hung next to traditional couplet
happiness couplet next to traditional couplet
spring couplet and the spring machine it depicts
printing process
prints moving through the press
designboom has received this project through its ‘DIY submissions’ feature, which welcomes readers to submit their own work for publication. see more designboom readers submissions here.
