LDA_iMdA designs metal-covered workstation in italy aiming to reactivate industrial areas

the studio creates a perfect link between light, materials and shadows, provoking a positive and amusing atmosphere withing the workspace.

LDA.iMdA edited by apostolos costarangos April 30, 2018 3 min

LDA_iMdA’s ‘voipvoice’ headquarter project, born in the empoli manufacturing region of the florentine countryside in italy, is part of a research program which aims to reactivate industrial areas that saw in 2008 a niche in the construction process due to the building industry crisis. the ‘voipvoice’ project introduces a significant element, innovative and compatible with the state of the places where the new activity is inserted.

LDA_iMdA designs metal-covered workstation in italy aiming to reactivate industrial areas - 1
LDA_iMdA’s ‘voipvoice’ project is born in the empoli manufacturing region of the florentine countryside in italy

the most relevant features of italian based studio LDA_iMdA architects‘ latest project are:

1. to break the boundary between private and public space by opening the front area of the building to create a new connection with the ‘city’.

2. the use of an expanded metal on the facade filter without hiding the organization marketing and research work of the company.

3. to recall metaphorically the digital network focused on voipvoice’s business and the contemporary society’s engine, by using the same material on the facade.

4. to create views over the surrounding hills and landscape.

5. to research innovation through voipvoice’s activities: marketing, communication, and network services.

6. to create a perfect link between light, materials and shadows so that it can produce above all, in the people who use the workspace, positive feelings, wonder and amazement.

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the ‘voipvoice’ project is part of a research program which aims to reactivate industrial areas

the essence of LDA_iMdA’s ‘voipvoice’ project is the connection of inside and outside and the relationship of earth and sky. therefore, as the earth fades into the sky, material and colors change between ground floor and first floor.

LDA_iMdA designs metal-covered workstation in italy aiming to reactivate industrial areas - 3
the essence of the project is the connection of inside and outside and the relationship of earth and sky

LDA_iMdA designs metal-covered workstation in italy aiming to reactivate industrial areas - 4
the building breaks the boundary between private and public space

LDA_iMdA designs metal-covered workstation in italy aiming to reactivate industrial areas - 5
the use of an expanded metal on the facade filters the work of the company

LDA_iMdA designs metal-covered workstation in italy aiming to reactivate industrial areas - 6
the ‘voipvoice’ project introduces a significant element, innovative and compatible with the state of the places

LDA_iMdA designs metal-covered workstation in italy aiming to reactivate industrial areas - 7
the studio aims to create views over the surrounding hills and landscape

LDA_iMdA designs metal-covered workstation in italy aiming to reactivate industrial areas - 8
the chosen materials produce reflections off one another

LDA_iMdA designs metal-covered workstation in italy aiming to reactivate industrial areas - 9
the voipvoice head office comprises open workspaces

LDA_iMdA designs metal-covered workstation in italy aiming to reactivate industrial areas - 10
perfect link between light, materials and shadows, provoking an amusing atmosphere within the workspace

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