beck's key club

designer's own words:

The Beck’s Key Club is a fun place to go with your friends, whether you like to relax in the bar and chat, listen to live music in the lounge, dance like mad, or just sit on the roof and watch the stars.

exterior takes on the outline of a key

The club is designed to let you enjoy your night life the way you like it by providing three distinct zones of activity.

all colors and design elements of the lounge relate back to the Beck’s brand language